The people that advertise on YouTube are the big players in the market. 94 out of 100 out of ‘advertising age’ magazine top advertisers advertise on Google and YouTube. People advertise on YouTube because there is a niche market, because there is over 1,000 different types and genres of video but YouTube is also a mass market at the same time, because their videos are viewed over 2 billion times a day, making it a very lucrative prospect for advertisers. YouTube only features one advert on every page, and with the advert been played alongside every video, it is in the eye line of the audience. And when people spend an average of 15 minutes a day on YouTube and that is 15 minutes of direct advertising from the advertiser to the customer
YouTube synergises with other brands through its partner brands such as Google, and YouTubes’ video content can be viewed through Google. Google owns a number of different brands, as well as YouTube, and they all link together to make a complete product. Google is ever expanding, which can only benefit YouTube in the long term
With there been such a niche of videos on the YouTube site, there is no real targeted audience, but the niches are targeted at different ways. People like YouTube because of its accessibility, and there are over 2 million videos viewed a month, and hundreds of thousands of them are viewed on mobile devices, shown’s the brands popularity
With an almost equal Male to Female ratio in the audience, with 1% greater female than the male viewing figure, it means that both males and females can be equally advertised to. The age band of 15-25 year olds are most likely to tune in to MTV. 25-34 year olds are also likely to tune in to MTV but viewers tuning in that are aged 25-34 is quite a lot less than people tuning in 15-25, and often the younger generation have more disposable incomes, which means that the adverts on MTV could make them spend their money on the items that are advertised.
74% of MTV’s audience are ABC1s so this reflects that MTV are targeting a wealthy audience therefore they know the kind of things to advertise and 44% of MTV’s audience have a household income of £50k if not more, so this means that the people that are most likely to advertise on MTV are better brands because the people can afford to spend money on them, and can be reassured that they will purchase some of the products and spend their income on the products
2.6 million Viewers on average view videos. Most people spend a good 10.5 minutes watching the channel at a time. Looking at the figures it looks like most people that tune in watch 2 videos at a time which take up their 10 minute dwell time. 94% of online viewers also tune in to the channel at home. This shows that they have a good fan base, and that they are showing the right videos to draw the viewers in, which means they can charge more for advertising, and people are more likely to see the adverts in-between the videos.
If they are regular viewers of the channel and also browse the website it means that when MTV are advertising products on the channel and website the viewer is 20% more likely to purchase the products advertised than someone who either just watches the channel or just browses the website, and online and offline content is synergised to make more money, but also more effective as advertisers could advertise online and offline. The MTV brand has expanded further afield recently with the release of their new IPhone/IPod app which gives viewers the latest music and celebrity news as well as letting them share articles with their friends on Facebook. This also links with Facebook online and they are being able to advertise online if people share articles on their profile, which gains MTV more press, but also means that they synergise across different websites, making the brand more proliferated. The popularity of MTV is shown through the figures, and 61,883 people have signed up to an account with MTV, showing that MTV is a recognised brand.
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