Evaluation

Final Digipack (full)

This is the completed digipack. All of the sides have been placed together so that it can be folded into place easily. As you can see, all of the images are running on a recurring theme, with the top being saturated and the bottom being desaturated, which is a theme running through the video.

Final Digipack (sides)

We decided to keep the black and white effect behind the front cover of the digipack as this could then relate to our music video where it starts off in colour and then proceeds to desaturate throughout the music video. From the mock up we have added extra drawings to the front and rear images to make more of a representational impact, for example, we have added a drawing of an hour glass because we felt that it was a very obvious representation of time and the sand and the bottom which represents the fact that it is out of time (relating to the title of the original album). We have also added a basic drawing of a crack upon the chalk board again to relate to the state in which the characters are within the music video, also to represent a possibility of damaged time. However, we have decided to stick the main idea with actual name of the band being hidden within the main title and that it is clearly hinted at within the back of the front as you can see below.

After the mock up we needed to use our own images of the broken clock so, that's what we did. Also we needed to try and make the two images appear identical, with the exception of the fractured glass and colour. Still the lighting effects, positioning and the time on the watch needed to be exactly the same to to mostly show that they are both the same watch.

The image below hasn't been changed at all from the mock up as we and the audience feedback that we received showed us that this image was fine as it is. From the mock up feedback we recieved, we felt that we had to change the image above somehow, so in the end all that we could think of is add the song names that will be within the CD. The smudged chalk we decided to keep because it represent a state of chaos and disorder unlike the image above, again relating to the theme and genre of the song and its video.

Final Advert

From the mock up we have removed the jigsaw effect as it appears too fake and instead we decided to insert the same image below the faded original image and add an extra quotation to try and link to the the theme of the song and video. We have also slightly lightened the final advert as the mock up was too dark and thus the text and images should now be more noticeable

Advert Test Pages

These are some test adverts that we made after the mock ups and the feedback so that we could test some of the ideas form the feedback and get a better insight as to what the final piece would look like. From the original mock up, we asked people what we could do better with the advert and most people said that they liked the actual image, but not the bottom of the page where there were jigsaws because it didn't look realistic. However, they did like the idea of the reverted text in the title of the single, which spells out the name of the band.

Action Plan

Action Plan


This is our action plan after we have received feedback from our mock up of the digipack and the one page poster for our music video.

Firstly, we need to make a few altercations to a few images, which will include editing some of the effects. Firstly, the poster:

- The jigsaw needs to look more like a jigsaw, so we will brighten the background to make it stand out more.

- Possibly change the advert so that the jigsaw is something else, something better

- Change the text on the poster to link to the themes.

- Remove the treble clef

- Remove red spot.



Secondly, the digipack:



- Redo front cover – add a jigsaw style picture and needs brightening

- Add track list on the back

- Possibly add another image of loss of front cover e.g. tear

- Redo smudged equations, name of song along with another image of loss

- Mid panels own images, get the lighting parallel to one another

- Lighten images slightly

Digipack Mock-Up

These are our initial mock up photographs for our digipack and we will develop our work depending on the feedback we gained.