Evaluation

Final Digipack (full)

This is the completed digipack. All of the sides have been placed together so that it can be folded into place easily. As you can see, all of the images are running on a recurring theme, with the top being saturated and the bottom being desaturated, which is a theme running through the video.

Final Digipack (sides)

We decided to keep the black and white effect behind the front cover of the digipack as this could then relate to our music video where it starts off in colour and then proceeds to desaturate throughout the music video. From the mock up we have added extra drawings to the front and rear images to make more of a representational impact, for example, we have added a drawing of an hour glass because we felt that it was a very obvious representation of time and the sand and the bottom which represents the fact that it is out of time (relating to the title of the original album). We have also added a basic drawing of a crack upon the chalk board again to relate to the state in which the characters are within the music video, also to represent a possibility of damaged time. However, we have decided to stick the main idea with actual name of the band being hidden within the main title and that it is clearly hinted at within the back of the front as you can see below.

After the mock up we needed to use our own images of the broken clock so, that's what we did. Also we needed to try and make the two images appear identical, with the exception of the fractured glass and colour. Still the lighting effects, positioning and the time on the watch needed to be exactly the same to to mostly show that they are both the same watch.

The image below hasn't been changed at all from the mock up as we and the audience feedback that we received showed us that this image was fine as it is. From the mock up feedback we recieved, we felt that we had to change the image above somehow, so in the end all that we could think of is add the song names that will be within the CD. The smudged chalk we decided to keep because it represent a state of chaos and disorder unlike the image above, again relating to the theme and genre of the song and its video.

Final Advert

From the mock up we have removed the jigsaw effect as it appears too fake and instead we decided to insert the same image below the faded original image and add an extra quotation to try and link to the the theme of the song and video. We have also slightly lightened the final advert as the mock up was too dark and thus the text and images should now be more noticeable

Advert Test Pages

These are some test adverts that we made after the mock ups and the feedback so that we could test some of the ideas form the feedback and get a better insight as to what the final piece would look like. From the original mock up, we asked people what we could do better with the advert and most people said that they liked the actual image, but not the bottom of the page where there were jigsaws because it didn't look realistic. However, they did like the idea of the reverted text in the title of the single, which spells out the name of the band.

Action Plan

Action Plan


This is our action plan after we have received feedback from our mock up of the digipack and the one page poster for our music video.

Firstly, we need to make a few altercations to a few images, which will include editing some of the effects. Firstly, the poster:

- The jigsaw needs to look more like a jigsaw, so we will brighten the background to make it stand out more.

- Possibly change the advert so that the jigsaw is something else, something better

- Change the text on the poster to link to the themes.

- Remove the treble clef

- Remove red spot.



Secondly, the digipack:



- Redo front cover – add a jigsaw style picture and needs brightening

- Add track list on the back

- Possibly add another image of loss of front cover e.g. tear

- Redo smudged equations, name of song along with another image of loss

- Mid panels own images, get the lighting parallel to one another

- Lighten images slightly

Digipack Mock-Up

These are our initial mock up photographs for our digipack and we will develop our work depending on the feedback we gained.

Digipack Ideas

These are all of ideas pages where we wrote down all of our initial ideas and then dveloped them into what we feel our digipack will eventually look like.

Coldplay Album Advert Analysis

The promotional poster is to advertise the release of Coldplay’s new album ‘Sparks’. There aren’t many colours in this poster as they are all quite dark and dull, yet there is clearly a yellow tinted light shining on him. This could represent enlightenment for him or it could be a representation of the album title, showing a ‘spark’. The typography on the poster is very blocked and repetitive. The text uses a font which grabs the attention of the viewer instantly because it gives the impression of importance as it is bold. This is used for the poster so that the viewer is instantly drawn to the poster. The colour of the text is also representative of the album because a spark is yellow and so it contrasts well with the theme of the album.

I think that the imagery in this advert is the most interesting because of the composition and what is included in the shot. Firstly, we see the lead singer of the group standing in what looks to be an alley way, and it seems very dark and cold because of the way he has fastened his jacket right up. The image is obviously lit by a yellow street lamp, which we can see through the yellow tint on the image, which is used to represent the name of the single ‘Sparks’. This is also used to add a very mysterious mood to the advert because this is the mood of the single, which is a very mellowing mood. Also there is a man standing in the background of the image, facing the other direction and so not paying attention to the lead singer. I think that this is also a representation of the moods within the song because it is showing loneliness and sorrow because the theme of this song is about being alone. I feel that this image represents this mood because it shows the main attraction in the image as being very alone, and the only other person on the image is facing away and not interested, therefore enhancing the feelings of loneliness for the viewer. I think that, in terms of Barthes’ theory, this is a very writerley text because the meaning behind it is not particularly apparent as to how the feelings are brought to the viewer, therefore giving the viewer the opportunity to incorporate their own ideas, feelings and experiences into this advert and make it personal, which in turn, will make it more appealing to a wider audience. I think that this is the sort of technique that I think we should be using for our advert because we are aiming to get these writerley feelings across to the viewer and so we will need to make sure that we use techniques that will make the viewer think about the advert for themselves, rather than give them the ideas so they can relate to it more easily.

Eminem Album Advert Analysis – Not Afraid (Single)

This is an advert from Eminem’s 2008 single of ‘Not Afraid’. The song relates to newfound courage and confidence, albeit facing struggles and eventually jumping off a ledge. This is representative in the title of the single’s poster because the name of the song relates to the ideas in the song of gaining confidence and literally not being afraid of anything. However, the lyrics show us a slightly different insight because it says about being pushed so far that you eventually go over the edge. I think that this is representative in the image on the poster because it is showing the rapper mimicking a gun to the camera, which shows the limit to which he been pushed to. However, I also think that the mimicking of this gun also represents the courage and confidence represented because this hand gesture shows him almost making fun of the viewer because it is just a playful motion rather than a harmful or offensive gesture. I think that this gives the image a lot of levels because on the one hand you could interpret that it is bad as he has been pushed so far to make this gesture, but I also feel that it is not harmful as this gesture could also be used as just a playful sign.


There is not wide gamut of colours in this poster, but I feel that the colours, which are in it, are very bold and contrast with other. For example, the two main colours are black and white, which makes up for his clothes, some of the text and the background. These are very plain colours and I feel that these were used to represent the contrast in feelings within the song. On the one hand he feels low and down, which is represented by the black, but he also has newfound confidence, which is represented by the white colours. There are also very slight hinted highlights of other colours, for example, the red highlights in the jacket and I feel that this reflects Eminem’s characteristics because he is a reformed man after several problems in his history, yet he still has these bad traits running through him, which is represented through these red streaks. There is also a little bit of blue text, featuring the rapper’s name under the huge single title, but it is very small compared. I think that this is because they want the viewer to be able to distinguish the name because of the different colour; however, the name of the single is the main focus because the image of Eminem and the single title is enough to sell the product because Eminem is a name everyone knows.

There is not a lot of text in this poster, but this is because the image of Eminem speaks for itself and so does not need much text to promote the single. However, the text that is on the page says a lot about the single. For example the large text that has the name of single, which is there to grab the attention of the reader, but it, is also in bold because it is representing the bold feelings that the song is giving off, so the viewer will see the feelings of the song before they have heard it. Also the blue colour of text that says the rapper’s name in brackets shows the insecure feelings that the song is giving off because it is in brackets showing he is unsure of himself.

Linkin Park Album Advert Analysis

This is the Linkin Park Album Promotional Poster, which they brought out for the release of their ‘Minutes To Minutes’ album. It is a very simple poster as there are only two basic colours and very little happening in the middle of the poster. This shows the awareness of space in the poster, which gives the impression that this album is very dark and about emptiness and other similar emotions as this is the theme of the album. The use of space could also be an intertextual reference to a famous photographer called Shōji Ueda who used space throughout his photographs to represent hollowness and emptiness, which is the theme of the album. I think that this is the sort of technique that we should use for our advert because I think the ideas and themes are very similar and so I think that the use of simplicity and space in our advert will add meaning to the album and promote the ideas of emptiness and the other emotions in our music video.

The colours that are shown in this poster are extremely basic and a little dull because of the lack of colour. However, the fact that there is so little makes the poster look more derelict, abstract and dramatic. The lack of colour gets the viewers attention and so they will be more likely to be thinking of the meaning rather than just seeing what the image looks like. This is a theory of Roland Barthes’ who said that there are only readerley and writerley texts, one, which is given to the audience to read, and one for the audience to interpret for their own. There is also the fact that the colours contrast with each other; as black and white are opposite colours so each is defined into even greater detail. This is a very writerley advert to use because it is not giving the audience a clear indication as to what the album’s theme is and it is making them think about it for themselves, making it a more attractive advert. This is an idea that I think we should use for our album advert because this is the sort of technique we have used for our music video, so it would be good to keep the writerley theme running throughout the project and also because of continuity.

The composition of this advert is, like the rest of the advert, very simplistic. It is showing a very empty space, with partially silhouetted figures standing in front of it. This is supposedly representing the emptiness and also showing a look of mystery in the advert because the silhouetted presence is taking away our view of the figures. The Mise-en-scene in the image is very composed because it uses a grouping system of a group of three, a group of two and a single man. This is to represent a countdown of something, which could be to the end of something, which could relate to the location as an almost post-apocalyptic setting. This could also be shown in the directions that the men are looking because it is as if they are lost and so have not got any hope, hence looking into the distance for help, but it seems hopeless. The advert does not use the golden ratio to grab the attention of the audience, but it does however use the rule of thirds as all of the men and text are in the bottom third, with the title in the top third, leaving the middle third completely empty. This is a good technique to use because it grabs the attention of the audience and therefore they will be more likely to continue to look at the advert. I think that we will use something similar with our advert because I think using compositional techniques is a good way of grabbing the audience’s attention.

There is not a lot of text in this advert, which in turn, adds to the simplicity effect that they have used in this advert with the colours and images. The only real pieces of eye-catching text, is the band name and the album title as it is at the top of the screen, which makes it so that the viewer isn’t over faced with too much text, so they can look at the advert and interpret it for themselves. However, the title has a very stylised look because some of the letters come to a point and I think that this is used because it is representing the fact that Linkin Park are a normal band, but they do have abnormal tendencies, hence the points. I think that we could use a technique like this because we won’t have much text on our advert because we will want the audience to look at the image on the advert and interpret the meaning, so they can get a better experience of the advert and what feelings it represents.