This is the Linkin Park Album Promotional Poster, which they brought out for the release of their ‘Minutes To Minutes’ album. It is a very simple poster as there are only two basic colours and very little happening in the middle of the poster. This shows the awareness of space in the poster, which gives the impression that this album is very dark and about emptiness and other similar emotions as this is the theme of the album. The use of space could also be an intertextual reference to a famous photographer called Shōji Ueda who used space throughout his photographs to represent hollowness and emptiness, which is the theme of the album. I think that this is the sort of technique that we should use for our advert because I think the ideas and themes are very similar and so I think that the use of simplicity and space in our advert will add meaning to the album and promote the ideas of emptiness and the other emotions in our music video.
The colours that are shown in this poster are extremely basic and a little dull because of the lack of colour. However, the fact that there is so little makes the poster look more derelict, abstract and dramatic. The lack of colour gets the viewers attention and so they will be more likely to be thinking of the meaning rather than just seeing what the image looks like. This is a theory of Roland Barthes’ who said that there are only readerley and writerley texts, one, which is given to the audience to read, and one for the audience to interpret for their own. There is also the fact that the colours contrast with each other; as black and white are opposite colours so each is defined into even greater detail. This is a very writerley advert to use because it is not giving the audience a clear indication as to what the album’s theme is and it is making them think about it for themselves, making it a more attractive advert. This is an idea that I think we should use for our album advert because this is the sort of technique we have used for our music video, so it would be good to keep the writerley theme running throughout the project and also because of continuity.
The composition of this advert is, like the rest of the advert, very simplistic. It is showing a very empty space, with partially silhouetted figures standing in front of it. This is supposedly representing the emptiness and also showing a look of mystery in the advert because the silhouetted presence is taking away our view of the figures. The Mise-en-scene in the image is very composed because it uses a grouping system of a group of three, a group of two and a single man. This is to represent a countdown of something, which could be to the end of something, which could relate to the location as an almost post-apocalyptic setting. This could also be shown in the directions that the men are looking because it is as if they are lost and so have not got any hope, hence looking into the distance for help, but it seems hopeless. The advert does not use the golden ratio to grab the attention of the audience, but it does however use the rule of thirds as all of the men and text are in the bottom third, with the title in the top third, leaving the middle third completely empty. This is a good technique to use because it grabs the attention of the audience and therefore they will be more likely to continue to look at the advert. I think that we will use something similar with our advert because I think using compositional techniques is a good way of grabbing the audience’s attention.
There is not a lot of text in this advert, which in turn, adds to the simplicity effect that they have used in this advert with the colours and images. The only real pieces of eye-catching text, is the band name and the album title as it is at the top of the screen, which makes it so that the viewer isn’t over faced with too much text, so they can look at the advert and interpret it for themselves. However, the title has a very stylised look because some of the letters come to a point and I think that this is used because it is representing the fact that Linkin Park are a normal band, but they do have abnormal tendencies, hence the points. I think that we could use a technique like this because we won’t have much text on our advert because we will want the audience to look at the image on the advert and interpret the meaning, so they can get a better experience of the advert and what feelings it represents.
The colours that are shown in this poster are extremely basic and a little dull because of the lack of colour. However, the fact that there is so little makes the poster look more derelict, abstract and dramatic. The lack of colour gets the viewers attention and so they will be more likely to be thinking of the meaning rather than just seeing what the image looks like. This is a theory of Roland Barthes’ who said that there are only readerley and writerley texts, one, which is given to the audience to read, and one for the audience to interpret for their own. There is also the fact that the colours contrast with each other; as black and white are opposite colours so each is defined into even greater detail. This is a very writerley advert to use because it is not giving the audience a clear indication as to what the album’s theme is and it is making them think about it for themselves, making it a more attractive advert. This is an idea that I think we should use for our album advert because this is the sort of technique we have used for our music video, so it would be good to keep the writerley theme running throughout the project and also because of continuity.
The composition of this advert is, like the rest of the advert, very simplistic. It is showing a very empty space, with partially silhouetted figures standing in front of it. This is supposedly representing the emptiness and also showing a look of mystery in the advert because the silhouetted presence is taking away our view of the figures. The Mise-en-scene in the image is very composed because it uses a grouping system of a group of three, a group of two and a single man. This is to represent a countdown of something, which could be to the end of something, which could relate to the location as an almost post-apocalyptic setting. This could also be shown in the directions that the men are looking because it is as if they are lost and so have not got any hope, hence looking into the distance for help, but it seems hopeless. The advert does not use the golden ratio to grab the attention of the audience, but it does however use the rule of thirds as all of the men and text are in the bottom third, with the title in the top third, leaving the middle third completely empty. This is a good technique to use because it grabs the attention of the audience and therefore they will be more likely to continue to look at the advert. I think that we will use something similar with our advert because I think using compositional techniques is a good way of grabbing the audience’s attention.
There is not a lot of text in this advert, which in turn, adds to the simplicity effect that they have used in this advert with the colours and images. The only real pieces of eye-catching text, is the band name and the album title as it is at the top of the screen, which makes it so that the viewer isn’t over faced with too much text, so they can look at the advert and interpret it for themselves. However, the title has a very stylised look because some of the letters come to a point and I think that this is used because it is representing the fact that Linkin Park are a normal band, but they do have abnormal tendencies, hence the points. I think that we could use a technique like this because we won’t have much text on our advert because we will want the audience to look at the image on the advert and interpret the meaning, so they can get a better experience of the advert and what feelings it represents.
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